How It Works
Typically, the Instant Win game is paired with a Grand Prize Drawing, although that is not required. The entrant enters their vitals, email, first, last, etc., and then they have a page with a wheel, match cards or a slot machine. They then spin the wheel, flip the cards, or spin the reels and they win or lose.
Winning prizes can be digital (delivered via email) or shipped, and if the prize is shipped, we show them a form to collect their address right on the spot as they win. This avoids having to ask every single person for an address.
What It Solves
There are many advantages of an Instant Win game, here are a few key wins:
1. Excitement – An instant win game is more compelling because of the chance for instant gratification!
2. Products – If the Grand Prize Drawing is for the “big prize”, i.e., the carrot that draws people to the promotion, the Instant Win Prizes can be more strategic. Introducing a new product? Give a few away in an instant win game – the winners get to try your product and the losers will learn about it. See #3.
3. Learning – An Instant Win game gives entrants an extra screen to “learn” about your brand and products. Typically, 99% of your entrants lose…RSP uses the losing “screen” to talk about the brand and educate the consumer, and more! See #4.
4. Consolation – “Hey, you didn’t win this time, but we sent you a 5% off coupon just for playing”. This kind of additional offer can drive traffic to your website or store.
Want to experience our Instant Win Games?
Enter our “BE YOUR BRAND SUPERHERO” promo.
You can play all three types of RSP Instant Win Games. Try one of our promotions live and win actual (virtual) prizes!