How It Works
There are various ways of incorporating coupons into your next online promotion. First, coupons can be a great “thanks for playing” incentive – you can send an email to everyone who enters with a percentage off coupon. Coupons can also be prizes, but be careful here, they need to have a specific Approximate Retail Value (ARV) to be valid as a “prize”. This is often done using Gift Cards with a specific dollar value. In several promotions, we have created a secondary “Offer Game” after the instant win game.
For example, you play a match game to win cool prizes, then if you lose, you get to spin the Offer Wheel, where you might win something like $50 off your next purchase of $150 or more. Coupons can also be One Time Use (OTU) offers tracked at the Point of Sale (POS). If the customer’s POS system can export discount codes, RSP can even generate barcodes on the fly and send emails that can be scanned at the register.
What It Solves
Here are a few of the benefits to adding this module to your promotion:
1. Leverage Your Promotion – Of course, one primary reason for an online giveaway is to collect emails for remarketing. Don’t let that be the end of it. You’ve done all this work, try to get more activity in your store – online or off.
2. Easing the Blow – Coupons are a terrific way to ease the blow of losing. Ok, you didn’t win that trip to Tahiti, but at least you got 25% off in the online store! And your customer definitely wins in this scenario.
3. Data – “Hey, you didn’t win this time, but we sent you a 5% off coupon just for playing”. This kind of additional offer can drive traffic to your website or store.