The Importance of Activation

The Importance of Activation

If a tree falls in the forest and no one is there to hear it… Well, if a promotion lands on the internet and no one is told it is there, then it most certainly won’t make a sound. We in the industry call this “activation”, and it simply means getting the word out...
Responsive vs Adaptive

Responsive vs Adaptive

How It Works Responsive? Adaptive? What are you crazy geeks talking about? There is a method in website design and development called “Responsive Design”. What this means is that the content will shrink down in a clean way to fit on a phone. This works great most of...
Content Delivery

Content Delivery

How It Works As you’re running a promotion to give away some cool prizes, why not give everyone who plays some cool digital content? Sometimes this content can be the product itself. We recently did a very successful promotion with Shake It Up! They make a very...
The Power of Repeating

The Power of Repeating

Quick, name a few famous promotions? Most people we asked that question said either Publisher’s Clearinghouse or McDonalds Monopoly. Why do you think that is? Well, for one thing … television! But really, it’s because those promotions have been repeated for...
Gift With Purchase

Gift With Purchase

How It Works We ran across so many people that wanted to do this that we built it right into our platform!  It’s not a sweepstakes or a contest, but it is a promotion and a very effective one.  Typically, this is tied in with a loyalty program or some kind of tracking...