Responsive vs Adaptive

How It Works

Responsive? Adaptive? What are you crazy geeks talking about?
There is a method in website design and development called “Responsive Design”. What this means is that the content will shrink down in a clean way to fit on a phone. This works great most of the time. However, there is another method called “Adaptive Design”. Adaptive design still senses the type of platform and adjusts, but instead of just “shrinking things down”, an adaptive design uses an entirely different design to make certain that the experience on a mobile device is designed explicitly for that device. Yes, we pride ourselves on using Adaptive Design on our promotions platform.

What It Solves

Here are a few of the benefits to trying this kind of promotion:

1. Optimized Experience – The Adaptive Design really allows the promotion to be designed “mobile first” and make that user experience much better on mobile devices.

2.In-Store Elements – Adaptive Design isn’t just about making the mobile experience “look pretty”. Promotions often interact with in-store elements such as signage, QR codes, coupons and so forth. The experience need to be intuitive and efficient to convert promotion entrants and promote sales right there in the store.

3. Sales – Tracking mobile vs desktop usage in a promotion can give you important clues about your audience. Are they finding out about your promotion while sitting in their home office? Or are they in the store and attracted to your offers as they are shopping?

Setting Expectations

Your client paid some good money to add an online Promotional Giveaway as part of their splashy, new campaign. Setting clear and reasonable expectations with the client will help you get credit when things go well and will provide added context when it comes time to measure your results.

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The Instant Win Game

Typically, the Instant Win game is paired with a Grand Prize Drawing, although that is not required.  The entrant enters their vitals, email, first, last, etc., and then they have a page with a wheel, match cards or a slot machine.  They then spin the wheel, flip the cards, or spin the reels and they win or lose. 

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Avoiding Costly Mistakes

Mistakes are part of life, and none of us are perfect. Now that we have that out of the way, over the years we’ve learned (sometimes the hard way) about some things to watch out for as you execute your next online promo.

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Pick Your Prize

In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion.

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Promos That Educate Your Customers

At its core, marketing is about educating customers and potential customers about a brand and products. People need to understand what your client’s company is all about before they can fall in love with it.

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