In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion. The prize they choose is flagged on their entry and that entry is now part of a drawing specifically for that prize. The entrant is free to choose a different prize the next day, if they so desire, or they can create another entry for the same prize, increasing their odds of winning the prize they select.
Here are a few of the benefits to adding this module to your promotion:
1. Remarketing – Choosing a prize gives you a tremendous data point when you go to remarket to these users. You already know which of your products they are interested in because they told you!
2. Empowering the Consumer – Everyone likes choices, just look at the cereal aisle in the grocery store! Give your customers the power of choice.
3. Data – The aggregate of this data can also inform your business. What products were most popular? Was it just the one with the highest monetary value, or did something else catch everyone’s eye?
Your client paid some good money to add an online Promotional Giveaway as part of their splashy, new campaign. Setting clear and reasonable expectations with the client will help you get credit when things go well and will provide added context when it comes time to measure your results.
Typically, the Instant Win game is paired with a Grand Prize Drawing, although that is not required. The entrant enters their vitals, email, first, last, etc., and then they have a page with a wheel, match cards or a slot machine. They then spin the wheel, flip the cards, or spin the reels and they win or lose.
Match 2, Match 3 … Under each card is another chance to promote your brand!
Mistakes are part of life, and none of us are perfect. Now that we have that out of the way, over the years we’ve learned (sometimes the hard way) about some things to watch out for as you execute your next online promo.
In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion.
At its core, marketing is about educating customers and potential customers about a brand and products. People need to understand what your client’s company is all about before they can fall in love with it.
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