Pick Your Prize

How It Works

In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion. The prize they choose is flagged on their entry and that entry is now part of a drawing specifically for that prize. The entrant is free to choose a different prize the next day, if they so desire, or they can create another entry for the same prize, increasing their odds of winning the prize they select.

What It Solves

Here are a few of the benefits to adding this module to your promotion:

1. Remarketing – Choosing a prize gives you a tremendous data point when you go to remarket to these users. You already know which of your products they are interested in because they told you!
2. Empowering the Consumer – Everyone likes choices, just look at the cereal aisle in the grocery store! Give your customers the power of choice.
3. Data – The aggregate of this data can also inform your business. What products were most popular? Was it just the one with the highest monetary value, or did something else catch everyone’s eye?

Adding Coupons To Your Promo

There are various ways of incorporating coupons into your next online promotion. First, coupons can be a great “thanks for playing” incentive – you can send an email to everyone who enters with a percentage off coupon.

Read More »

Gift With Purchase

We ran across so many people that wanted to do this that we built it right into our platform!  It’s not a sweepstakes or a contest, but it is a promotion and a very effective one. 

Read More »

The Power of Repeating

Most people we asked that question said either Publisher’s Clearinghouse or McDonalds Monopoly. Why do you think that is? Well, for one thing … television! But really, it’s because those promotions have been repeated for years.

Read More »

Content Delivery

As you’re running a promotion to give away some cool prizes, why not give everyone who plays some cool digital content? Sometimes this content can be the product itself. We recently did a very successful promotion with Shake It Up!

Read More »

Responsive vs Adaptive

Responsive? Adaptive? What are you crazy geeks talking about?
There is a method in website design and development called “Responsive Design”. What this means is that the content will shrink down in a clean way to fit on a phone. This works great most of the time. However, there is another method called “Adaptive Design”.

Read More »

The Importance of Activation

If a tree falls in the forest and no one is there to hear it… Well, if a promotion lands on the internet and no one is told it is there, then it most certainly won’t make a sound. We in the industry call this “activation”, and it simply means getting the word out about a promotion.

Read More »