Losers – Every losing game play – and let’s face it, that’s most of them – can be used to give the entrant a little snippet about the brand. “Sorry you lost, but did you know…” is a great way to get an important “sound bite” out there. Introducing a new product? Tout it on all the losing game plays of a promotion.
Thank You Page – Another great opportunity is the thank you page and email. For example, this page might be used to download a recipe or other bit of content that utilizes your product in a way that customers might not have thought of. (Shameless Plug: RSP’s Promotion Engine has a built in feature to randomize this kind of digital content both on the site and via a “Thanks for Playing” email).
Surveys – There’s no better way to get thousands of responses to a 10-question survey than to ask two questions to every fifth participant! By enticing them to answer your short survey with extra entries, contestants will play more often and will be more likely to give accurate answers. (Yes! Our Promotion Engine does this too!)
Your client paid some good money to add an online Promotional Giveaway as part of their splashy, new campaign. Setting clear and reasonable expectations with the client will help you get credit when things go well and will provide added context when it comes time to measure your results.
Typically, the Instant Win game is paired with a Grand Prize Drawing, although that is not required. The entrant enters their vitals, email, first, last, etc., and then they have a page with a wheel, match cards or a slot machine. They then spin the wheel, flip the cards, or spin the reels and they win or lose.
Match 2, Match 3 … Under each card is another chance to promote your brand!
Mistakes are part of life, and none of us are perfect. Now that we have that out of the way, over the years we’ve learned (sometimes the hard way) about some things to watch out for as you execute your next online promo.
In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion.
At its core, marketing is about educating customers and potential customers about a brand and products. People need to understand what your client’s company is all about before they can fall in love with it.
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