The Power of Repeating

The Power of Repeating

Quick, name a few famous promotions? Most people we asked that question said either Publisher’s Clearinghouse or McDonalds Monopoly. Why do you think that is? Well, for one thing … television! But really, it’s because those promotions have been repeated for...
COVID-19 and Digital First

COVID-19 and Digital First

COVID-19 is creating a “new normal” for so many businesses. Malls look like ghost towns and local businesses are struggling to survive if they haven’t closed already. First of all, what does this term mean. The best definition we found was from boagworld:...
Promos That Educate Your Customers

Promos That Educate Your Customers

At its core, marketing is about educating customers and potential customers about a brand and products. People need to understand what your client’s company is all about before they can fall in love with it. An online promotion can teach entrants about the brand as it...
Avoiding Costly Mistakes

Avoiding Costly Mistakes

Mistakes are part of life, and none of us are perfect. Now that we have that out of the way, over the years we’ve learned (sometimes the hard way) about some things to watch out for as you execute your next online promo. Activation, activation, activation – Deja vu,...
Setting Expectations

Setting Expectations

Your client paid some good money to add an online Promotional Giveaway as part of their splashy, new campaign. Setting clear and reasonable expectations with the client will help you get credit when things go well and will provide added context when it comes time to...