Content Delivery
As you’re running a promotion to give away some cool prizes, why not give everyone who plays some cool digital content? Sometimes this content can be the product itself. We recently did a very successful promotion with Shake It Up!
Responsive vs Adaptive
Responsive? Adaptive? What are you crazy geeks talking about?
There is a method in website design and development called “Responsive Design”. What this means is that the content will shrink down in a clean way to fit on a phone. This works great most of the time. However, there is another method called “Adaptive Design”.
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The Importance of Activation
If a tree falls in the forest and no one is there to hear it… Well, if a promotion lands on the internet and no one is told it is there, then it most certainly won’t make a sound. We in the industry call this “activation”, and it simply means getting the word out about a promotion.
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