Your client paid some good money to add an online Promotional Giveaway as part of their splashy, new campaign. Setting clear and reasonable expectations with the client will help you get credit when things go well and will provide added context when it comes time to measure your results.
Setting Expectations Read More »
Typically, the Instant Win game is paired with a Grand Prize Drawing, although that is not required. The entrant enters their vitals, email, first, last, etc., and then they have a page with a wheel, match cards or a slot machine. They then spin the wheel, flip the cards, or spin the reels and they win or lose.
The Instant Win Game Read More »
Match 2, Match 3 … Under each card is another chance to promote your brand!
Watch the Match Game in Action Read More »
Mistakes are part of life, and none of us are perfect. Now that we have that out of the way, over the years we’ve learned (sometimes the hard way) about some things to watch out for as you execute your next online promo.
Avoiding Costly Mistakes Read More »
In any promotion with a drawing, RSP’s engine can integrate a “Pick Your Prize” module. Before the entrant fills out their entry form, they are asked to choose which prize they would like to win in the drawing at the end of the promotion.
At its core, marketing is about educating customers and potential customers about a brand and products. People need to understand what your client’s company is all about before they can fall in love with it.
Promos That Educate Your Customers Read More »
There are various ways of incorporating coupons into your next online promotion. First, coupons can be a great “thanks for playing” incentive – you can send an email to everyone who enters with a percentage off coupon.
Adding Coupons To Your Promo Read More »
We ran across so many people that wanted to do this that we built it right into our platform! It’s not a sweepstakes or a contest, but it is a promotion and a very effective one.
Gift With Purchase Read More »
Most people we asked that question said either Publisher’s Clearinghouse or McDonalds Monopoly. Why do you think that is? Well, for one thing … television! But really, it’s because those promotions have been repeated for years.
The Power of Repeating Read More »
COVID-19 is creating a “new normal” for so many businesses. Malls look like ghost towns and local businesses are struggling to survive if they haven’t closed already.
COVID-19 and Digital First Read More »
